A Culinary Brand Rooted in Family Values and Committed to Quality
Explore how our passion for innovation made us redefine the sustenance
industry in providing a smart choice for healthy living.
With over 14 years of experience in the sustenance industry, Choix has consistently transformed the marketplace by empowering customers to make the right choices for their health and lifestyle. Choix has enabled its customers to avoid future replacement costs and health-related risks often associated with inferior alternatives. The brand’s tarnish-free, food-safe, and long-lasting items serve as a testament to this promise.
Pots
Juice Mixer
Plates
Dinnerware
Pots
Juice Mixer
Plates
Dinnerware
Our Founder’s Profile
Mr Chima Onyebueke - Founder & CEO ✍️
Our journey began over 18 years ago in Onitsha, Anambra State.
We started small, selling everyday household items like plates, cutlery, and other essentials.
In 2010, we moved the business to Lagos to reach more customers and serve their growing needs.
Our approach to building a trusted brand has always been straightforward: we rely on customer referrals. Quality products and excellent customer service are non-negotiable for us. We prioritize customer satisfaction over profit, and our customers see this—both in how we treat them and in the lasting quality of the products they buy.
As we look ahead, we remain committed to our core values while adapting to meet the needs of our growing digital audience.
Our Aspirations
At Choix, our vision is to empower every home to make better life decisions and live healthier, fuller lives through our range of health-conscious, durable, and high-quality kitchenware.
We believe that the foundation of a wholesome life begins in the kitchen, where choices about meals and tools have a direct impact on overall well-being.
By providing products that are thoughtfully designed, rigorously tested for durability, and made with health
and safety in mind, we aim to become a trusted partner in every household’s journey toward a better lifestyle.
Our Positioning
Choix is a forward-thinking sustenance brand committed to redefining the culinary and household industry through the provision of high-quality, durable, and health-conscious products. Our mission goes beyond simply offering items for the kitchen—we are dedicated to empowering individuals and families to make healthier, more informed choices that
contribute to their overall well-being.
By aligning innovation with purpose, Choix serves not just as a provider of essential culinary tools but as a trusted partner in our customers’ journey toward better living.